Brightlight is born

Published on December 11, 2011

Young people attended a naming and branding workshop to give the study a suitable name. With the help of two creative advisers, the group spent a day understanding the study, its aim and what it represents.

Young people felt the ‘study personality’ was friendly, supportive and inspiring. They designed four logos to represent this, which all went to vote. The winning name and logo received 47% of votes and BRIGHTLIGHT was born!